Why is my data showing as stale?
2 min read
"Stale" means Glowr successfully connected to the platform but the data it received hasn't updated within the expected window. Your data is still visible, but it may not reflect the last 24 hours of activity.
What stale does not mean
Stale is not the same as Failed. Glowr can still reach the platform — the API connection is alive. The problem is that the platform itself hasn't refreshed its reported data recently.
Common causes
- ●Platform API reporting delay — TikTok, Instagram, and YouTube often take 12–48 hours to finalize analytics. This is normal and not a Glowr problem.
- ●Token near-expiry — OAuth tokens have expiry windows. As a token approaches its expiry, some platforms slow down their responses. Glowr will prompt you to re-authenticate before it fully expires.
- ●Platform rate limits — if you've connected many platforms or your plan has frequent refresh intervals, a platform may temporarily throttle Glowr's requests. Data will resume once the rate limit window resets.
ℹ
Instagram and TikTok analytics are frequently stale by 24–48 hours on the platform's own dashboards too. Stale data in Glowr often just mirrors the platform's own reporting lag.
How to resolve it
- 1.Check the timestamp on the platform card — if data is less than 48 hours old, wait and check back.
- 2.If Glowr is showing a token expiry warning alongside the stale state, go to Settings → Integrations and click "Reconnect" for that platform.
- 3.If neither applies, try manually triggering a sync: open the platform card and click "Sync now."
- 4.If the platform remains stale after a manual sync, contact support.
Related articles
Was this helpful?